It is vital for any business to have an updated and regularly reviewed marketing plan.

The marketing plan is the lifeline of the company and if neglected, you risk slowly decreasing your customer base sending your business into decline.

Strategy Based Marketing Plan

Michael Paul Consultancy can create a brand new, strategy based marketing plan for your company with clear, achievable goals and built-in review points. Incorporated into the plan will be a budget for online and offline marketing spend as well as policies for achieving your set goals.

In order to create a bespoke marketing plan for your business it is important that we work very closely with your company to gain an understanding of how your business operates, your historical marketing efforts and demographic information such as who your current customers are and what customers you’d like to reach. If points such as these have not already been identified, additional market research and processes will be built into the plan.

You can then either go and implement the marketing plan yourself or work with Michael Paul Consultancy who can provide a number of specialist services. If, like some of our clients, you’d like to implement the plan yourself but still have access to our specialist advice and support then we can arrange a monthly support package.

Marketing Channels

Your marketing plan will cover all of the different marketing channels including: Search Engine Optimisation (getting you to the front page of Google), Social Media, PPC (advertising with Google) content strategy, and E-Shots as well as more traditional marketing channels such as magazines and newspapers. We’ll also consider how well your existing website and branding is working for you and consider ways in which you might more effectively drive the traffic on your website to your call to action.

"Why is it necessary to include all of these marketing streams in my business marketing plan?"

The way in which your customers retrieve information and make their booking choices has changed drastically with the rise of technology. Whilst a park brochure and some advertising in the local newspaper used to be the way to spread the word about your business, this is no longer effective. Marketers are now forced to cast a much larger net in order to attract customers to their businesses. Fortunately, as online specialists, we can help you with that.

Branding is more than a name or logo; your brand should completely exemplify the experience that you offer to your customers.

Branding is crucial to any business and can make the difference between success and failure. Your brand strategy should epitomize what your company stands for, the experience and service they should expect from your company, as well as the manner in which you communicate with your customers i.e. your company’s ‘personality’.

Instantly Recognisable

Like Apple, Disney or Microsoft you need your customers to instantly recognise who you are and what you represent. Your branding strategy sets out how you are going to achieve that and how you plan to develop your customers understanding and perception of your brand in the long run.

Your brand is a living breathing subject which needs to be adjusted in line with the changes happening in the business and should constantly be reviewed to make sure the message you’re projecting remains consistent with your business. When helping our clients develop a branding strategy we make sure review points are built into the plan in order to avoid letting the brand fall out of sync with the business.

Strategy

Getting the right branding strategy requires you to ask yourself some difficult questions about your business such as:

• What is my company's mission?
• What do my customers think of my company?
• What do I want my customers to associate with my business?
• What are the benefits of using my company?

These can be time-consuming questions if you don’t have an immediate answer however, taking the time to get the answers right can be highly rewarding in the long run. We can assist you in making some of these tricky choices about your company identity and advise you on how best to conduct additional research to aid your decision.

Once we have decided what messages you want to communicate as a company, you’ll need to integrate your brand with the business. This means you’ll need to extend your brand to every part of the company. Things like how you answer phones, what tone of voice you use to email people, your email signature; this all needs to reflect your brand.

Most importantly, once you’ve developed and integrated the brand you need to make sure that it remains consistent throughout the company. If you cannot maintain brand consistency then you will fail to establish your brand.

Setting You Apart from Your Competitors

We can help you with every step of this process helping you build a unique and recognisable brand identity which will set you apart from your competitors and assisting you with difficult decisions.

"Design is more than just a pretty picture. Design is problem solving, it is an experience, a journey."

Our experienced graphic designer can give your company a fresh new image with stunning high impact graphics and innovative designs. Experienced in all forms of design, from website layouts to print materials to logo design, we’re confident we can cater to all of your design needs.

Design is the platform upon which you communicate your core message and broadcast what your company is about. We are highly aware that design is the first and last impression for your company and that there can be no greater importance than getting it right.

We work closely with our clients to understand who they are, the people they’re trying to reach and what their objectives are before starting a project. We believe that understanding and listening to what clients are trying to achieve is the key to a successful and cohesive project. We encourage our clients to be as involved as possible and make sure all layouts and designs are presented to you for final approval. We have a professional approach to timescales and costs with all estimates presented to you in advance of the project.

Logo Design

The logo is the cornerstone of any company and needs to be instantly recognisable and memorable as well as reflect the core values of the company. Our brilliant designer can create a logo which will give your company a strong identity and help the company branding resonate with your clientele.

Website Design

Your website is one of the most important aspects of your business. If the layout is confusing, design unattractive or user experience less than satisfactory this reflects badly on the company. However, if you have a fantastic design, an easy to use layout and stunning graphics this can help build your reputation as the brilliant company you are. We can help you achieve a beautiful website which you are proud to show off to clients and which drives traffic towards your desired call to action.

Email Design

E-Shots are a direct way to talk to your customers and an easy method to share a great deal or a monthly newsletter. After a short consultation, in which we take the time to understand the message you wish to communicate to your customers, your e-shot will be designed, coded, written and sent to you for final approval.

Print Materials

We can design beautiful print materials for your business. Whether its leaflets, posters, brochures or something entirely different we will make sure your print resources make a statement and attract the right people.

We work with our clients to build and deliver a variety of different projects and developments in a professional, timely manner.

We take an innovative approach, always considering the ways in which we can we can improve and advance the project in sync with your business. The close working relationship between our designer and developers is the key to our success. The great collaboration between design and function produce a co-ordinated, effective and beautifully assembled final result.

We use our prior experience with previous developments to shape the approach we take with your project. Because of this, you’ll find us more effective than your general marketing agency as we’ll have already developed smart solutions for many of the technical or design challenges that could slow progress.

Once we have completed the build we like to continually review and assess the model in order to keep the technology up to date and running as efficiently as possible.

Michael Paul Consultancy specialise in website and app development. We most recently developed a website for White Rose Holiday Park in Yorkshire (www.whiteroseholidaypark.co.uk)

How it works

There will be an initial consultation where we listen to and discuss your requirements with regards to function, design and content. Depending on the size of the project and scale of the work, a timescale will be set for a final completion date.

The developers will then go away and create a wire-frame for your project which will demonstrate what goes where and how the project will function. Having reviewed the wire-frame with the client and made any amendments necessary, the developers will begin working on the build.

Our designer will also collaborate with the client sending over sample logos or website design layouts for approval before moving on to complete the designs for the entire project.

Similarly, any content needed will be discussed, information needed for the content gathered and a draft copy sent to you for your approval.

Once your project has been designed, built and written you’ll be able to view it on our test link before it goes live giving you the opportunity to see the finished project and make any last minute tweaks.